Our Quality Standards and Freshness

About 75% of the assortment is food. Our sophisticated logistics allows us to speed up the delivery process from the producer to the counter, thus ensuring the freshness of our food products.  Daily deliveries of vegetables, fruits, fish and meat ensure that our customers receive only the freshest products.  To make it even fresher, every day, hundreds of products are produced and prepared within the stores.  Our own production - bakery and butchery in each store ensure that it takes minutes from the moment the product is prepared to the moment it arrives on the counter. Veterinarian and quality control specialist control the entire process of preparing the products within the store.

real,- will be the first retailer to fully implement International Food Standards (IFS) and HACCP standards in Ukraine. According to these standards, mandatory in EU countries, we carefully select our suppliers and audit them annually to make sure that their procedures and manufacturing practices meet our demands. Even delivery and storage process for food products is strictly specified: separate goods-receiving entries for meat, dairy and other food products prevent the risk of cross-contamination.

We are committed to make real,- a synonym of freshness on Ukrainian market and set up new standards of freshness in Ukrainian retail. Variety of fresh products will make a visit to real,- store like going to open market - except that open market can not provide the safety guaranties and modern storage facilities that we have.